Sainsbury’s ‘Christmas in a Day’

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In 2012 we took a proposal to get people to upload stories about their Christmas, and asked Oscar-winning filmmaker Kevin Macdonald to turn it into a crowd-sourced documentary. We made the resulting 50-minute film the centrepiece of the following year’s Christmas campaign. The film was watched over a million times, making it more popular than […]

Sainsbury’s ‘Try Something New Today’

Sainsbury’s called a pitch for a platform idea that would change the whole direction of their business. Two smart planners worked out that if every shopper put just one more item in their basket, they’d be back in growth. We created the launch campaign and three months’ worth of follow-ups.

Quaker. From the Mighty Oat.

Who knew that Buzz Aldrin ate oats for breakfast the morning he walked on the moon? Trawling through the NASA archive, we came across a priceless bit of banter about a porridge-eating contest that became a 2-minute TV and cinema epic.

Director: Tom Merilion
Creative director: Paul Brazier
Campaign originators: Di Leaver and SI Rice

Aviva ‘Big Picture’

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Aviva wanted to communicate that they put people first and foremost. We created ‘You are the big picture’, an experiential campaign in which Aviva’s customers were turned into giant pictures on buildings from London to Mumbai. Those with interesting stories were turned into short films. And the public could use Facebook to get their picture […]

Galaxy Duets


Galaxy wanted to create and launch a new chocolate bar aimed at young women. Taking our cue from the bar’s contrasting flavours, we used their relatively small budget to create ‘Galaxy Duets’, the first in a series of collaborations by contrasting artists. ‘Moon River’ became the most-shared viral track on Spotify within a week, and […]


A colleague with a family member who’d recovered from anorexia asked if we could do anything to help others in his position. We discovered that if parents only spotted the signs earlier, treatment outcomes would be improved. Working in conjunction with the Department o f Health and the charity bEAT, we created a website to […]

Aviva Name Change

In 2009 insurance company Norwich Union changed its name to Aviva. Briefed to communicate this so it would seem like a positive rather than a hassle, we used the example of celebrities who only found real success after changing their name. Walter Willis, Richard Starkey and Eleanor Gow (better known as Bruce Willis, Ringo […]

Guinness ‘Hands’


Guinness faced a nine-month delay in making a new blockbuster ad in the ‘Good Things Come To Those Who Wait’ campaign. We were asked to create a low-cost, cross-platform campaign to keep their fans amused during the long, er, wait. So a drinker drumming his fingers seemed appropriate. The ad sparked a mini-craze, with over […]

The Economist

The red-and-white Economist posters were an open, competitive brief to every team at AMV BBDO. This is a selection from the twenty or so of ours that ran.

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We’ve created or overseen over twenty Walkers commercials in the long-running Gary Lineker campaign. This example from 2016 was for the successful launch of a new Crispy Cracker variant. Special effects by The Mill.