Project Description

Guinness faced a nine-month delay in making a new blockbuster ad in the ‘Good Things Come To Those Who Wait’ campaign. We were asked to create a low-cost, cross-platform campaign to keep their fans amused during the long, er, wait. So a drinker drumming his fingers seemed appropriate. The ad sparked a mini-craze, with over 37,000 Guinness fans making their own versions.

Concept, commercial and integrated campaign: Tony Strong and Michael Durban.

Website design: Tony Strong, Michael Durban and iChameleon.

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