Project Description

Aviva wanted to communicate that they put people first and foremost. We created ‘You are the big picture’, an experiential campaign in which Aviva’s customers were turned into giant pictures on buildings from London to Mumbai. Those with interesting stories were turned into short films. And the public could use Facebook to get their picture projected onto a landmark building for their own moment of fame. It was a vast, never-been-done-before global project involving dozens of companies and creative specialists.

Concept creators and creative directors:
Michael Durban & Tony Strong

Facebook creative: Richard Peretti and Gary Lathwell

Website design: Tim Vance and Paul Knott

Experiential delivery: Not Actual Size / Icon

Projection and PR: Blue Rubicon